If you’ve ever been involved in building or leading a company, you will know that what you plan is very rarely what actually happens. Throughout your startup journey, you are going to encounter many random obstacles that will impede your plans.
If you want to implement change successfully, you need to build a narrative – a story, a justification, for why these changes are happening, and why they’re happening now.
You need to understand that you are ultimately building and running a business. A real business that serves real customers, makes real money and pays taxes just like any other brick-and-mortar business.
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