10 years ago, I co-founded Hotjar, a journey that took me from a geeky developer to an exited startup entrepreneur. In 2021, after Hotjar was acquired, I decided to embark on a new adventure: renovating a house. I naively thought, "How hard could it be?"
Marc von Brockdorff
A collection of 8 posts
The Role of Founders in Shaping Company Culture
If you're a startup founder, you probably know that company culture is important. But what you may not realize is just how much your own personality can shape the culture of your company.
Building a team for the first time? Here's what you need to know
Perhaps you're the co-founder of a new SaaS business and it's finally gaining traction, or you're working in a small company and have, up until this point, been solely responsible for one specific area
Contrary to popular belief, Product and Engineering do, in fact, share the same goals
I'll start with a warning: this is a very contentious topic. Let's talk about a typical scenario: A Product Manager or Product Owner is hired to help a team move towards a vision. They do so
The key to a high performing product team is momentum
Over the years, I tried to analyze our teams and identify patterns unique to our most high-performing ones. Unsurprisingly, the specific framework they used to keep themselves organized very rarely correlated with performance.
Help your team understand that we live in an imperfect world
If you’ve ever been involved in building or leading a company, you will know that what you plan is very rarely what actually happens. Throughout your startup journey, you are going to encounter many random obstacles that will impede your plans.
Execute big changes more effectively by becoming a storyteller
If you want to implement change successfully, you need to build a narrative – a story, a justification, for why these changes are happening, and why they’re happening now.
Building a successful product is only the beginning of your startup journey
You need to understand that you are ultimately building and running a business. A real business that serves real customers, makes real money and pays taxes just like any other brick-and-mortar business.
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